Branding Case Study

Before any sketching or moodboarding, we sat down with Raise for a deep-dive Brand Intensive—a candid, big-picture conversation to get to the heart of the business. What we uncovered was crystal clear: this wasn’t just another training company. It was a mission-driven brand, created by someone who’d lived the frontline experience, and who saw the cracks in the system. Raise wanted to challenge traditional, top-down training models and offer something real—training that was grounded in lived experience, spoke human-to-human, and gave healthcare professionals the tools to look after themselves and each other. That clarity gave us the direction we needed to build a brand with purpose, edge, and heart.

Raise’s logo needed to be more than just good-looking—it had to carry weight. The bold, all-caps wordmark speaks to strength and confidence, with custom letterforms that bring a modern, energetic feel. We swapped the ‘A’ for a caret symbol (^)—a subtle nod to growth and elevation, and a smart tie-in to the brand name. The sporty edge hints at Raise’s roots in high-performance psychology, while the clean, professional finish keeps it grounded in the healthcare space. It was the perfect starting point for a brand that’s here to raise the standard.

A logo’s just the start. To make Raise truly stand out, we built a full identity system that captured their bold, human-first personality—and made sure it worked just as well in a hospital corridor as it did in a keynote presentation. From rebellious hand-drawn icons to expressive stickers and caret-based patterns, every element was designed to be energetic, relatable, and unmistakably Raise. These assets don’t just decorate—they help the brand connect with its audience, feel real in high-pressure environments, and carry a sense of movement and momentum across every touchpoint. It’s the kind of branding that sticks—not just visually, but emotionally.

With a brand this mission-led, the words had to work just as hard as the visuals. We developed a messaging system that captured Raise’s rebellious spirit, empathetic heart, and deep healthcare know-how—helping them speak directly to the people who matter most. From their positioning statement and tagline to a clear tone of voice and language guidelines, every piece was designed to challenge the status quo while staying grounded in lived experience. The result? Messaging that feels like it’s written by a peer, not a corporate script—and speaks to healthcare professionals with the clarity, honesty and courage they deserve.

With the logo, assets & messaging locked in, it was time to let the brand stretch its legs. Raise needed a full suite of collateral—social posts, merch, templates, documents, and digital content—that could carry its bold personality and stay recognisable everywhere it showed up. From real-world essentials like stationery and presentation decks to high-impact moments like speaking events, podcasts, and branded scrubs, we built everything to feel distinctly Raise. Now, whether it’s a coaching slide or custom scrubs, the brand always shows up with confidence, consistency, and a whole lot of heart.