Branding Case Study

A smarter take on nutrition, with a brand to match

Red Kite Design branding case study for Nutrivize

“The team really listened to what I wanted throughout the whole process and nailed the brief in their 1st attempt.”

Billy Schiller

Managing Director

Branding the next generation of nutrition coaching

Nutrivize isn’t just another meal plan provider. With personalised memberships and plans for a future-facing app in the works, it’s setting a new standard for affordable, accessible nutrition coaching. We teamed up to build a full brand identity that’s fresh, credible, and totally distinctive—balancing a premium feel with approachability. From the bold ‘N’ logo to versatile visual assets, we laid the groundwork for Nutrivize to grow with confidence.


N equals ‘not your average Nutrition logo’

We created a unique ‘N’ symbol that does more than look good. Inspired by abstract leaf shapes, the human gut, and an infinity loop, it captures Nutrivize’s commitment to holistic, long-term health.

Visual assets with real personality

From icons to flowing shapes and patterns, we crafted a visual system that works now—and scales later. Every asset is designed to adapt across future platforms, products, or content.

A toolkit built to flex and grow

From social media kits to stationery, we rolled out the brand across key touchpoints—keeping everything on-theme, on-brand, and ready to go.

Locked, loaded, and looking the part

The branding gave Nutrivize instant credibility and clarity—arming them with the tools to launch with clarity and confidence. Nutrivize now has a strong, consistent identity they can build on across every channel.

“Chris and the team were fantastic to work with! The team really listened to what I wanted throughout the whole process and nailed the brief in their 1st attempt. They were able to bring my vision to life and exceed my expectations, I highly recommend using Red Kite if you’re after a premium service!”

Billy Schiller

Managing Director

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