“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he went above and beyond.”
Lauren Smith
Founder
Project overview
A playful yet polished identity for a kids’ fashion start-up
Little Generation was a fresh face in the kids’ fashion scene, offering stylish snapbacks and apparel for children with serious cool-factor. With surf, skate, and streetwear vibes at its core, this start-up needed a flexible identity that spoke to both kids and parents. We created a playful and versatile logo kit, developed social media assets and stationery, and crafted a cohesive look that works seamlessly across tags, caps, and digital touchpoints. The result? A brand kids are stoked to wear—and parents are proud to buy.
We created a playful patch-style logo using a shaka hand turned ‘LG’ monogram—bringing surf vibes, kid-friendly energy, and instant recognisability to the brand.
Brand assets with flex-factor
We built out a full logo kit with eight unique marks—icons, wordmarks, stamps, patches—so the brand stays consistent, no matter where it shows up.
We rolled it from hats to hashtags
From social media kits to stationery, we rolled out the brand across key touchpoints—keeping everything on-theme, on-brand, and ready to go.
A brand kids (and parents) love
With a fun, flexible identity in place, Little Generation launched with confidence as a standout brand made to grow with its audience.
Apparel branding from tees to tags
Website graphics for ecom store
Shaka inspired logo monogram
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Little Generation
