“It was a super fun project and a real pleasure helping shape a brand that truly reflects Leisel’s bright and bubbly personality.”
Chris Harris
Founder & Creative Director
Project overview
Truth, grit and a dash of wit: meet Leisel’s new brand
Leisel Jones is one of Australia’s most decorated Olympians—but her story goes far beyond medals. With a unique voice grounded in psychology, lived experience, and the raw realities of elite sport, Leisel came to us to build a brand that reflects who she is today. We helped her leave the old, inconsistent visuals behind and create a brand identity that’s bold, playful, and unmistakably her. From logo to visuals to social assets—we crafted a toolkit designed to grow with her evolving career.
We created a bold, custom wordmark that balances warmth and confidence—with curvy, hand-lettered forms and a cheeky star to reflect Leisel’s impact. Personal, playful, and ready to shine across any stage.
Expressive brand assets with purpose
From dynamic brush strokes to illustrated icons, we built out a visual language that’s vibrant, down-to-earth and full of personality. Each asset adds meaning and helps her stand out with consistency and flair.
Custom collateral that connects
With the toolkit in place, we created branded templates for social media and content rollouts. The result? A cohesive brand that feels like Leisel wherever it shows up—online, on stage or in a keynote deck.
Setting the stage for her next act
Leisel’s new brand gives her the clarity and confidence to step into this next chapter with a unified voice and visual presence. Whether it’s book launches, workshops or media gigs—she’s now branded for impact.
Leisel Jones
