From the first lookover I LOVE it. Colour palette is perfect, messaging is bang on. Awesome job, looks friggin fantastic!!!
Rhys Dahl
Founder
Project overview
Helping IN8 Nutrition become the cleanest name in fitness fuel
When founder Rhys Dahl couldn’t find a single Aussie supplement that met his standards for health, he set out to build his own. IN8 Nutrition is a bold, no-BS brand offering high-quality, animal-based protein products—completely free from the seed oils, additives, and fillers found in mainstream powders. We partnered with Rhys to bring his vision to life from the ground up, including a distinctive visual identity, clear and educational messaging, packaging design, and a sleek Shopify website to support the launch. It’s a brand that doesn’t just look good—it stands for something.
Inspired by longhorn cattle from Rhys’ family farm, we created a bold emblem that’s clean, masculine and rooted in IN8’s primal philosophy.
Visuals and voice with real backbone
Beyond the logo, we developed a full brand toolkit—earthy colours, confident typography, and a tone of voice that’s honest, educational and upfront. Together, these assets bring IN8’s mission to life with clarity and edge.
Designed to pack a punch
From supplement packaging and shaker bottles to merch, banners and digital content, we rolled out concepts for IN8’s brand identity across every touchpoint. Each piece was designed to amplify the product’s clean, high-performance promise.
A rock-solid foundation for future growth
The IN8 brand is built on a rock-solid foundation—one that’s bold, distinctive, and ready to hit the ground running. With a clear identity, strong visual presence, and authentic messaging, the brand was poised to cut through the noise and connect with a new generation of conscious consumers.
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