Branding Case Study

Helping a family-run plumbing biz hop to the next level

Red Kite Design branding case study for Hop To It Plumbing

“We felt like everything we had internally envisioned for our brand has come to life perfectly.”

Jazmine Bartolic

Office Manager

Plumbing with personality: meet the brand with bounce

Hop To It Plumbing is a Brisbane-based, family-run business known for its reliable service and warm, personal touch. Run by husband-and-wife duo Ryan and Jazmine, they came to us wanting a brand identity that felt as approachable and down-to-earth as they are—without sacrificing professionalism. We built them a memorable mascot-led logo, rolled out a full visual identity, added touches of friendly messaging, and designed all the tools they needed to show up proudly, from polos to on-site signage.


A roo with tools and a whole lot of charm

We created a bold, approachable logo featuring a cheerful kangaroo holding a plumbers wrench—bringing trust, warmth, and local flair to a typically predictable industry. It’s a face customers remember and connect with.

A full identity with friendly impact

We extended the brand with graphic assets, bold Aussie colours, hand-drawn elements, and a sprinkle of down-to-earth messaging. The result? A personality-packed identity that balances charm with credibility.

From logo to lawn signs

We brought the brand to life with a head turning vehicle wrap, custom polos, site signage, stationery, social templates, and more—giving Hop To It the polished look it deserves at every customer touchpoint.

Standing out—and winning hearts

The new identity has helped Hop To It boost confidence and brand cohesion—boosting recognition, trust, and recall (who’d forget that van?). Now they’re not just another plumber; they’re the plumber homeowners remember.

“Chris and his team at Red Kite were an absolute pleasure to work with. From start to finish communication was fantastic. We felt like everything we had internally envisioned for our brand has come to life perfectly. We couldn’t be more happy and would recommend to anyone! Thanks again guys, you were all amazing!”

Jazmine Bartolic

Office Manager

Browse more awesomeness

  • Raise Health

    Raise Health

    A bold identity for a healthcare brand daring to do things differently

  • Shaver Shop

    Shaver Shop

    Crafting a bold, versatile brand identity for a grooming range that’s all about U

  • Surge Gum

    Surge Gum

    A high-voltage brand identity for a pocket-sized powerhouse

  • Lick Ice Cream

    Lick Ice Cream

    Scoops of nostalgia, rebranded for the modern shelf

  • HelloQuota

    HelloQuota

    Building a bold brand for a modern recruitment agency

  • Krave Kebab

    Krave Kebab

    Spicing up the kebab game with a crave-worthy brand identity

  • Little Generation

    Little Generation

    Surf, skate & style: A brand identity for the next generation of little legends

  • Nutrivize

    Nutrivize

    A smarter take on nutrition, with a brand to match

  • Ellixi

    Ellixi

    A professional brand for a financial planning duo with heart

  • Leisel Jones

    Leisel Jones

    Finding the flow: A bold new brand for an Aussie Olympic icon

  • In8 Nutrition

    In8 Nutrition

    All bull. No BS. Shaking up the Aussie supplement scene

  • Dietitian Lab

    Dietitian Lab

    Science meets soul: The brains (& the brand) behind better breakfast bowls