“We started off just looking to have a logo done and were so pleased that we decided to go through the whole brand building process.”
Henriëtte Scheffer
Founder & Financial Planner
Project overview
Turning trust and expertise into a bold visual brand
Ellixi Wealth are the kind of financial planners who make you feel like everything’s going to be okay. With decades of experience and a deeply personal approach, they needed a brand that reflected the trust they build with clients—and the expertise they bring to every financial decision. We created a refined wordmark, a warm and confident colour palette, and a full visual identity that gave Ellixi the tools to show up with clarity and impact across every touchpoint.
We designed a custom wordmark full of character, drawing from the brand name to create unique features that shaped the rest of the identity. Distinctive, professional, and easy to remember.
A boutique feel with broad appeal
We built a full identity using patterns, textures, and icons inspired by the logo—paired with warm colours and confident type to reflect Ellixi’s approachable, expert personality.
From documents to digital, everything aligned
From signage to social media, reports to notepads—we rolled out the brand across every channel to keep Ellixi looking polished, professional, and consistent throughout their clients’ entire journey.
A brand that builds instant trust
The new brand gave Ellixi a confident presence clients could trust instantly. We’ve partnered with them for years—helping the brand evolve as the business continues to grow.
Website graphics for ecom store
Website graphics for ecom store
The brand’s playbook
The brand’s playbook
“Working with Chris from Red Kite Design, has been such a pleasure because he makes working with them, really easy. We started off just looking to have a logo done and were so pleased with Chris’ professional approach and commitment to quality, that we decided to go through the whole brand building process with him. Thank you Chris! It has been worth every sent. You gave us the clarity and help we needed. We are looking forward to building our new brand with you and Red Kite Design.”
Ellixi
