“Chris has been the greatest support for my business from concept to finished products.”
Tiffany Tan
Founder & Dietitian
Project overview
A scientific edge, a personal story, & a brand to match
Dietitian Lab blends scientific insight with a refreshingly human approach to health. Founded by accredited practising dietitians, their offering goes beyond basic meal plans—delivering tailored services, nourishing food products, and personalised support grounded in evidence-based practice. We partnered with Dietitian Lab to shape a full brand identity—from the logo and visual identity to collateral, packaging and a fully custom ecommerce website—bringing clarity, credibility and personality to every touchpoint.
We created a modern, approachable logo with a playful twist—featuring a stylised ‘L’ inspired by gut health. It’s clean, confident and instantly signals Dietitian Lab’s unique positioning in the wellness space.
Built for clarity, crafted for connection
We created a visual identity system that’s both cohesive and cleverly tiered. Colour-coded packs, bold benefit callouts and ingredient-led design cues make it easy to navigate the range—while tone of voice and design details reinforce the brand’s expert-yet-approachable personality.
Designs that do the heavy lifting
From vibrant granola packaging to brochures and social assets, every piece was designed to work hard—stopping scrolls, catching eyes on shelves, and clearly communicating health benefits in a competitive wellness market.
Branded to build trust—a platform for growth
With a brand that’s both strategic and authentic, Dietitian Lab launched with confidence. Their bold new look positions them as leaders in evidence-based nutrition—ready to grow their audience, impact and product range.
Ecom website design & dev
Social media promo pack
Bespoke promotional materials
Full range packaging designs
Product info sheet designs
“Chris has been the greatest support for my business from concept to finished products. One of the greatest things working with Chris is how efficient work can be done and Chris is always responsive and keep you onboard. Highly recommended Chris to my business contacts. I can always trust his high quality works.”
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