Made for those who want a phenomenal visual identity for their brand. Our approach digs deep to uncover what makes you magic, crafting a bold identity that turns heads, builds trust, and sticks in people’s minds.
Our Brand Foundations solution provides all the essential visual elements needed to establish a cohesive and compelling brand.
Your new logo and heaps of variations & formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity & unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography & brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance & creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Need a Little Extra?
Our optional add-ons will take your brand further.
Brand messaging gives your brand a voice people want to listen to. From taglines to tone of voice, we craft clear, consistent messaging that builds trust and makes your brand instantly recognisable.
Built with strategy, not just style—your site will be easy to use, built to last, SEO-friendly, and packed with purposeful content that turns visitors into customers.
Motion design brings your brand to life with engaging animations. From animated logos to explainer videos, we create captivating visuals that make complex ideas clear and memorable.
Slick graphic design that keeps your brand looking sharp everywhere. From digital assets to printed materials, we design engaging and eye-catching visuals that make you shine.
A static logo can only say so much. We create animated logos that add energy, emotion, and impact—helping your brand stand out, spark interest, and leave a lasting impression.
Branding is the art and science of shaping how your business is perceived by the world. It’s much more than just your business name or logo—it’s the entire ecosystem of your brand’s identity. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.
A well-designed brand sticks. We craft visual and verbal identities that are clear, consistent, and memorable—so your audience knows exactly who you are, every time they see you.
Consistency across the board
From your logo to your packaging to your website, everything works together. Your brand will show up with the same energy and style wherever it appears—online, offline, and everywhere in between.
Build trust before you say a word
People trust brands that look polished and feel aligned. We help you show up with credibility across every touchpoint, so your audience feels confident choosing you from the get-go.
Stand out without even trying
In crowded markets, being different matters. We dig deep to uncover what makes your brand unique—and then design it to shine in a way that competitors can’t copy.
We work with clients big & small
“I have been left speechless”
Stefanie Jones
Vida Style Solutions
“Red Kite has been an absolute delight from day one.”
Paul Carter
Surge Gum
“We couldn’t be happier with the finished product.”
Anthony Ikin
Glo Events
“The quality of their work is incredible”
Caroline Tapia
Mind Body Sleep
“Thank you from the bottom of my heart”
Lucy Casey
The Reluctant Coach
“Great service, communication and branding result”
We don’t mean to brag, but we’ve got branding down to a fine art. Through our approach we work with you to get to the core of your unique brand identity, and bring it to life in a way that actually connects with your intended audience.
We love showing off our work. From slick brand transformations to engaging web design, every project reflects our commitment to bold creativity, strategic thinking, and exceptional quality.
Brand Foundations is all about creating your visual identity. You’ll get a brand discovery session, a custom-designed logo with variations, supporting design assets, brand colours, typography, and a full suite of tools to keep things consistent—including a visual identity toolkit, usage guide, and style guide.
Is brand messaging included in this package?
Nope! Brand messaging isn’t part of Brand Foundations. This package focuses purely on visual identity. If you’re after things like tone of voice, messaging frameworks, or positioning, our Brand Master solution will be a better fit.
Can I upgrade later if I want more?
Absolutely. If you start with Brand Foundations and decide you want to add messaging later, we can help you upgrade to one of our more comprehensive solutions. You won’t lose any progress—we’ll build on what we’ve already created.
Will I get a logo and variations for different uses?
Yes! You’ll get a primary logo plus heaps of variations—stacked, horizontal, icon-only, and more. They’ll be ready to use across all kinds of applications, from social media to signage.
What’s the difference between the discovery session and a brand intensive?
The discovery session included in Brand Foundations is a focused 30-60 minute conversation to get to know your business and goals. Our deep-dive brand intensive (included in higher-tier solutions) goes much further into strategy, storytelling, and messaging and takes between 1-3 hours.
Do you include brand colours and fonts?
Yes! We’ll select a cohesive colour palette and typography system that suits your brand and works across all platforms. You’ll also get clear guidance on how to use them.
Will I receive a style guide?
You sure will. Your brand style guide includes all the essentials—logos, colours, typography, design assets, and usage rules—to keep your brand consistent across every touchpoint.
What formats will my logo files come in?
You’ll receive your logo and all the variations in all the formats you need—PNG, SVG, EPS, PDF, and more—ready for both digital and print use.
Can I add extra services like packaging or a website?
Yes, you can. While Brand Foundations focuses on visual identity, you can customise your package with add-ons like packaging, web design, or motion graphics. We’ll guide you through what’s possible.
Who is Brand Foundations best suited for?
This package is ideal for businesses or organisations that need a strong visual identity but already have their messaging in place—or those who want to get the brand looking great first before diving deeper into brand messaging later down the line.
Learn more: Brand messaging
Learn more: Web design
Learn more: Packaging design
Learn more: Motion design
Learn more: Graphic design
Learn more: Logo animation
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