A memorable logo can help to put your brand on the map, and Red Kite’s expert designers are on hand to create a logo that not only looks great, but helps your business to grow.
When done well, a great logo and brand identity can really boost your sales by attracting the right customers and developing brand awareness.
Drawing on our many years of experience, we can help to distinguish your brand from the competition with a carefully crafted logo. Everything we do is backed by strategy, so you’ll get more than just a pretty design; we’ll make sure the visual elements of your brand are in line with your business goals for long-term success.
We’ve designed hundreds of logos for all types of businesses in a variety of diverse industries. This experience means we know how to create a tailored solution no matter how complex your requirements.
When most people come to us for help developing their brand, they tend to have a preconceived notion that once they have a logo, they have a brand. But a logo doesn’t make a brand! In fact, a logo is just one of many building blocks in a brand’s visual identity.
A brand identity will usually start with your logo, but could also include a range of other important visual and verbal brand elements. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.
Make sense? Keep scrolling for our packages! 👇🏼
Your brand
Brand Identity
Visual Identity
Logo
Typography
Colours
Illustrations
Graphics
Layouts
Photography
Icons
Patterns
Textures
… and much more!
Verbal Identity
Brand name
Brand story
Positioning statements
Tone of voice
Purpose
Brand personality
Mision & vision
Values
Tagline
Slogans
… and much more!
A visual identity for your brand
Our Gold Coast logo design packages
Our logo designers have developed packages to cater to Gold Coast businesses and organisations at all stages, whether a long-standing corporate or a hot new start-up!
Brand Foundations
Made for those who want a phenomenal visual identity for their brand.
Includes all the essential visual elements for a successful brand:
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
You’ll also get:
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Made for those who need a professional logo to kickstart their brand.
Includes a high-impact logo to launch your business with confidence.
Your new logo in heaps of variations and formats Tooltip Icon
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
What you don’t get:
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
Looking for a more comprehensive brand identity package? We’ve got you covered.
The two packages above cover just the visual elements of your brand, but that only scratches the surface of what branding is. To develop a complete brand identity, you also need the verbal elements for your brand, which help guide your messaging & communication strategy.
Once your new brand identity is ready, we can also help with creative design collateral
As well as creating a complete brand guidelines document for your identity, we can also provide you with the essential assets you need to make sure your brand is consistent across all touchpoints, both online and off.
Eye-catching product packaging
Make your products stand out on the shelves with packaging that not only protects but also promotes. We design visually stunning and functional packaging that captures attention and reflects your brand’s essence.
Engaging logo animation
Bring your logo to life with animations that capture the essence of your brand. Perfect for enhancing your digital presence and making a memorable impression in videos and presentations.
Punchy social media kits
Boost your online presence with social media kits designed to engage and attract your audience. From eye-catching graphics to cohesive layouts, we provide everything you need to keep your brand consistent and impactful across all platforms.
Sophisticated pitch decks
Elevate your presentations with sophisticated pitch decks that impress and persuade. Our designs ensure your message is delivered clearly and compellingly, helping you win over clients and investors.
Sizzling office stationery
Transform your everyday office items into branding tools with sizzling stationery designs. From letterheads to envelopes, we make sure every piece reflects your brand’s personality and professionalism.
Glossy brochures
Create glossy brochures that inform and captivate. Perfect for marketing events, direct mail campaigns, or in-store promotions, our brochures blend compelling content with stunning visuals.
Head-turning promotional materials
Grab attention with promotional materials that leave a lasting impression. Whether it’s flyers, posters, or banners, we design eye-catching items that effectively promote your brand and message.
Anything else your brand touches!
If it’s part of your brand, we can design it. From wall murals to vehicle wraps, and beyond, we provide creative solutions for any touchpoint to ensure your brand shines everywhere.
Back your new brand with a slick, high-performing website
Websites are the first place people will find your business online, so you want to make sure it’s a great experience for the end user and that it effectively communicates with your potential customers. Get a stunning website that doesn’t just look great but actually grows your brand!
What makes our websites special:
Strategically designed for a phenomenal user experience
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
Website design
Eye-catching creativity
Tell more of your brand story with logo animation
Animated logos have become increasingly popular due to the growing obligation for brands to maintain a digital presence. As well as creating an eye-catching element on the page, animation allows brands to convey more about their identity and messaging in a way that static images can’t achieve.
Red Kite’s team can not only create a logo that looks great in all applications but also animate it to better tell your story and create engagement.
Our logos are strategically designed to tick all the right boxes
A logo is one of the most important visual representations of your brand. As such, investing in a design that ticks all the boxes is absolutely essential.
First Impressions
A potential customer takes less than 3 seconds to decide if they will invest any more time in a company’s products or services. A logo is often the first thing they see and the basis on what this decision is made. Making a great first impression is extremely important!
Differentiation
There is more choice available to consumers than ever before. A logo is a way to stand out from the crowd, to stay a step ahead of the competition and draw the spotlight in a crowded marketplace. Grab the attention of prospective clients with a logo that is appropriate, simple and distinctive.
Brand Foundation
When done well, a good logo is the first and most important building block of a company’s entire brand. All elements of a business’s branding should be consistent and cohesive. The best way to ensure this is to start from the logo up!
Brand Loyalty
If a customer associates your logo with a positive memory, and even better, a positive feeling, they are even more likely to remember you and find you again. Once trust is established people will seek you out. Your logo is their way-finder!
Investing Now, Saves Later
Going with a quick fix, or sticking with a poorly designed or inappropriate logo may in fact lead to costs in the future that could have been avoided. Future rework, rebrands, amends and inconstancies can all be avoided with a well considered brand mark.
Credibility
A logo is an important credibility anchor for any business. It shows that a company is professional and well established. To not have a logo at all can give the opposite impression, that a business is disorganised, inexperienced or even untrustworthy.
We’re dedicated to offering our clients a complete suite of graphic design and branding services, to make sure every element of their business looks the part. Everything we do is backed by strategy, so you can rest assured that you’ll be seeing a great return on investment when you work with us.
Because every business is unique, we get to know your brand before our logo designers get started on the creative stuff. By sitting down with you for a comprehensive discovery session, we can get to know your company inside and out, helping us to tailor our design to your specific needs.
Once we understand your business, target audience and competitors, we can create a logo design that embodies everything your brand has to offer. When done right, someone should be able to get a good idea of what your business stands for just from looking at your logo, and that’s what we aim to do.
We’re more than just a Gold Coast logo design agency, however. We build brands, define tone of voice and work to create long-term success for our clients. To find out more about our logo design service, or any of our other services, just get in touch and we’ll be happy to talk!
Get a suite of logo variations to suit every application
With the continuing trends towards digital, logos need to be applied across more applications of all shapes and sizes than ever before. We realise that a traditional one-off logo can paint you into a corner. Versatility and flexibility are of increasing importance.
A Red Kite logo kit will help your brand adapt to this changing landscape with multiple iterations in different styles, formats and dimensions, allowing you to choose the perfect mark for any required application.
Be flexible. Always look your best. Have a logo that’s ready for anything.
This best-selling series gathers together industry-defining logo designs from all over the world, with each entry judged by a panel of design experts. In total, over 80,000 logos were submitted, and only 6,000 winning logos (the top 6%) were selected for inclusion in these books.
Learn more about LogoLounge and the selection process here.
Whatever the size of your Gold Coast business, we encourage you to dream big. Your new brand identity will be underpinned by your business goals and audience needs, helping to drive success and unlock your next exciting chapter.
Dependable
We offer a reliable service that puts your needs first. Our work is of the highest standard, and we take pride in delivering it on time, every time. You’ll never struggle to get hold of us; we’re always just a phone call away.
Collaborative
Right from the beginning, we work in partnership with you. You are an integral part of your brand, so getting to know you and your business helps us to design a brand strategy that reflects your personality and captures what’s really important.
Approachable
We hate jargon just as much as you do. In all our communications, we try our best to speak simply and just get to the point. It’s our job to distill the complexities of branding into everyday language that gets you excited about the end result.
Proactive
The Gold Coast business landscape is always changing, and adaptation and innovation are key to success. We keep our finger on the pulse to ensure the designs we create and products we offer meet the needs of the modern marketplace.
Passionate
When it comes to keeping our clients happy, the extra mile simply isn’t far enough. We value the trust that our clients place in us, and we’ll always endeavour to make that investment worthwhile. We love what we do, and we want you to love it too.
Start your project today
Getting started is easy
At Red Kite, we make it easy to get the ball rolling on a logo or identity design project of your own. Your business will be looking better than ever in no time!
01 Request a quote
Contact us or request a quote using our quick and easy form.
02 Access our pricing
After you submit your enquiry, you’ll get immediate access to our package pricing to help you choose the right service to suit your business.
03 Create your brief
We’ll chat with you about your business to form a clear brief for the logo designer. And that’s it! We’ll take it from there, and will contact you with your initial logo design concept!
Find out more about what goes into creating each and every one of our logo designs. Our passion and attention to detail is what helps Red Kite Design create the best logo design Gold Coast wide.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
Have questions? Here’s some answers to our most common inquiries
How much does logo design cost?
Once you’ve submitted an enquiry through our website, you’ll gain immediate access to our packages, pricing details, and resources to help you decide if we’re the right partner for your brand.
If you’re looking for a formal proposal, we’ll schedule a discovery call to dive deeper into your business, its needs, and the best solutions for your brand. From there, we’ll provide a tailored and accurate quote for your project.
How long does the logo design process take?
We usually allow around two weeks from start to finish for a complete logo design project. This timeframe may vary depending on our workload, but we’ll make you aware of this before any payments are made. Once the project commences, we’ll keep you up to date at all times so you always know what’s happening and when. This turnaround time is also dependent on client response times and the number of amends required.
How many logos will I receive?
We’re not like most agencies, we don’t put a cap on the number of concepts or revisions.
We’ll kick things off by showing you a logo design that we believe nails your brief. If it’s not quite right, no stress—we’ll keep working on fresh ideas with you, one by one, until you’re completely happy with the final result.
Once you’re over the moon with the design, we’ll fine-tune it and provide a full set of formats and variations, giving you a complete logo kit. After the final payment, your logo files are all yours, with full copyright ownership in your hands!
What if I don’t like the logo designs I am presented?
As the logo designs we create for you are based on the initial discovery session, it’s important to make sure you share as much information as possible to put us on the right path. By being up front about the objectives and requirements of your logo, we can avoid any disappointment further down the process.
When presenting our initial concepts, we’ll explain to you how we arrived at each design, and why we think they work for your business. Every design we create is backed by business strategy, so we put careful consideration into what will appeal to your target audience, and how we can help you to stand out from the competition.
It can be hard to separate personal preference from functional design, and while you may not personally like a logo, it’s important to try to view things from a different perspective. Our goal is to create a logo that achieves the objectives outlined at the start of the project, which may mean appealing to a target audience that you are not a part of. In this instance, it might even be preferable for you to not vibe with the final design!
We request a 50% deposit at the start of each logo design project. In the unlikely event that you’re not happy with any of the logo designs after the revision phase, we won’t ask you to pay the final amount. However, you won’t be able to use any of the logos we’ve created.
What do I get at the end of the process?
You’ll also get a document detailing the different file formats and colour profiles. Using this will make sure you choose the right file for each use case, so your logo will always look its best.
However, every package always includes the following items:
Full Suite of Logo Variations/Formats
At the end of the project you will receive a link to a shared folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital.
Included in your folder will be:
File Formats:
JPEG – Small file size, perfect for applications such as email signatures.
PNG – Lossless compression and transparency supported. Perfect choice for digital and web applications.
PDF – Universally recognised vector file format. Useful for redistribution.
EPS – Editable, scalable and transparent, this versatile format is perfect for any application, especially print.
SVG – Editable, scalable and very small file size. Perfect for web and logo animation.
AI – Adobe Illustrator file is the industry standard for easy editing and sharing with other designers.
Colour Profiles:
CMYK – Full colour logo. Industry standard for any print materials.
RGB – Full colour logo. Industry standard for any on screen applications.
PMS – Full colour logo. Highest degree of accuracy for precision printing.
Positive Colour Profile – CMYK & RGB versions of your logo in full positive colour profile, for use on light backgrounds.
Negative Colour Profile – CMYK & RGB versions of your logo in a negative colour profile. Inverse colours (predominantly white) for use on dark backgrounds.
Black Silhouette – A pure black version of your logo is provided, ideal for use on black and white or single colour documents.
White Silhouette – An all white version of your logo is provided. Perfect for use over full colour, patterned or photographic backgrounds.
Logo or Brand Style Guide
We’ll send you a full brand or logo style guide containing the details of your new identity and how to use it properly. This is a great resource for both internal teams and any external design agencies to ensure brand consistency wherever your logo is used.
Logo Usage Document
You’ll also get a document detailing the different file formats and colour profiles. Using this will make sure you choose the right file for each use case, so your logo will always look its best.
What if I want to make changes to my logo design?
We welcome comments, critiques and amendments throughout the design process, as this helps us to make sure we create a final product that you’re happy with. Whether at the initial concept phase or when finalising your logo, we’d love to hear your feedback.
After the final logo has been created and the project balance paid, you can still make changes if you’d like. However, any amends after final sign-off will be chargeable at an hourly rate. One hour is often enough for several small revisions, but complex changes may take much longer. To avoid additional charges, it’s best to provide as much feedback as possible during the concept phase.
Who owns the copyright?
After we’ve received the final sign-off of your logo design and all payments have been made, full copyright ownership of the logo will be transferred to you. We only reserve the right to display your logo as part of our portfolio.
Can you animate my logo?
Ask and you shall receive! We design our logos with simplicity and versatility in mind, so they often lend themselves well to animation. Animated logos are great for digital applications like social media and websites.
We work closely with a trusted third-party when it comes to logo animation to ensure the best possible outcome for our clients. Please be aware that animation is not included in any of our standard logo design packages and will incur an additional cost.
Do you do more than just logos?
We do indeed! Your logo is often the first port of call when it comes to creating a brand identity, but we’re here for every additional aspect of your visual design.
Social media branding (profile images, banners, ads, templates, quotes etc)
Signage
Packaging
Other print materials (menus, stickers, badges, pull-up banners etc)
Websites
Anything your brand touches!
We do indeed! Your logo is often the first port of call when it comes to creating a brand identity, but we’re here for every additional aspect of your visual design.
Our flexible approach means we can work with just about any business, in any city—or even any country! If you’re looking for a branding agency to take your business to the next level, look no further.
We have published a whole heap of branding resources to get you through your branding project. Whether you’ve done it before or are a first timer, there is something for you here.
Does your Gold Coast business need a new identity?
We would love to hear more about your design project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation.
