Put your business on the map with a Red Kite logo design or identity package. Our team will endeavour to create an identity that not only looks great but will help your business strive for growth and success.
Logo and brand identity design is an integral part of any successful business. When done well, a carefully considered brand can elevate a company to new levels of success and profitability.
Our creative process draws on the skill and experience of our team to ensure your businesses unique goals and requirements are catered to. We endeavour to create more than a logo. We build the foundations for a strong and successful brand.
We have created hundreds of logos for businesses and organisations of all shapes, sizes, backgrounds and industries. Whatever your business, we can create a solution tailored to your unique requirements and specifications.
When most people come to us for help developing their brand, they tend to have a preconceived notion that once they have a logo, they have a brand. But a logo doesn’t make a brand! In fact, a logo is just one of many building blocks in a brand’s visual identity.
A brand identity will usually start with your logo, but could also include a range of other important visual and verbal brand elements. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.
Make sense? Keep scrolling for our packages! 👇🏼
Your brand
Brand Identity
Visual Identity
Logo
Typography
Colours
Illustrations
Graphics
Layouts
Photography
Icons
Patterns
Textures
… and much more!
Verbal Identity
Brand name
Brand story
Positioning statements
Tone of voice
Purpose
Brand personality
Mision & vision
Values
Tagline
Slogans
… and much more!
A visual identity for your brand
Our Brisbane logo design packages
Our logo designers have developed packages to cater to Brisbane businesses and organisations at all stages, whether a long-standing corporate or a hot new start-up!
Brand Foundations
Made for those who want a phenomenal visual identity for their brand.
Includes all the essential visual elements for a successful brand:
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
You’ll also get:
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Made for those who need a professional logo to kickstart their brand.
Includes a high-impact logo to launch your business with confidence.
Your new logo in heaps of variations and formats Tooltip Icon
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
What you don’t get:
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
Looking for a more comprehensive brand identity package? We’ve got you covered.
The two packages above cover just the visual elements of your brand, but that only scratches the surface of what branding is. To develop a complete brand identity, you also need the verbal elements for your brand, which help guide your messaging & communication strategy.
Once your new brand identity is ready, we can also help with creative design collateral
As well as creating a complete brand guidelines document for your identity, we can also provide you with the essential assets you need to make sure your brand is consistent across all touchpoints, both online and off.
Eye-catching product packaging
Make your products stand out on the shelves with packaging that not only protects but also promotes. We design visually stunning and functional packaging that captures attention and reflects your brand’s essence.
Engaging logo animation
Bring your logo to life with animations that capture the essence of your brand. Perfect for enhancing your digital presence and making a memorable impression in videos and presentations.
Punchy social media kits
Boost your online presence with social media kits designed to engage and attract your audience. From eye-catching graphics to cohesive layouts, we provide everything you need to keep your brand consistent and impactful across all platforms.
Sophisticated pitch decks
Elevate your presentations with sophisticated pitch decks that impress and persuade. Our designs ensure your message is delivered clearly and compellingly, helping you win over clients and investors.
Sizzling office stationery
Transform your everyday office items into branding tools with sizzling stationery designs. From letterheads to envelopes, we make sure every piece reflects your brand’s personality and professionalism.
Glossy brochures
Create glossy brochures that inform and captivate. Perfect for marketing events, direct mail campaigns, or in-store promotions, our brochures blend compelling content with stunning visuals.
Head-turning promotional materials
Grab attention with promotional materials that leave a lasting impression. Whether it’s flyers, posters, or banners, we design eye-catching items that effectively promote your brand and message.
Anything else your brand touches!
If it’s part of your brand, we can design it. From wall murals to vehicle wraps, and beyond, we provide creative solutions for any touchpoint to ensure your brand shines everywhere.
Back your new brand with a slick, high-performing website
Websites are the first place people will find your business online, so you want to make sure it’s a great experience for the end user and that it effectively communicates with your potential customers. Get a stunning website that doesn’t just look great but actually grows your brand!
What makes our websites special:
Strategically designed for a phenomenal user experience
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
Website design
Eye-catching creativity
Tell more of your brand story with logo animation
Animated logos have become increasingly popular due to the growing obligation for brands to maintain a digital presence. As well as creating an eye-catching element on the page, animation allows brands to convey more about their identity and messaging in a way that static images can’t achieve.
Red Kite’s team can not only create a logo that looks great in all applications but also animate it to better tell your story and create engagement.
Our logos are strategically designed to tick all the right boxes
Often overlooked, a logo is one of the most valuable assets every business has at its disposal. Make sure you have a logo that ticks all of the boxes.
First Impressions
A potential customer takes less than 3 seconds to decide if they will invest any more time in a company’s products or services. A logo is often the first thing they see and the basis on what this decision is made. Making a great first impression is extremely important!
Differentiation
There is more choice available to consumers than ever before. A logo is a way to stand out from the crowd, to stay a step ahead of the competition and draw the spotlight in a crowded marketplace. Grab the attention of prospective clients with a logo that is appropriate, simple and distinctive.
Brand Foundation
When done well, a good logo is the first and most important building block of a company’s entire brand. All elements of a business’s branding should be consistent and cohesive. The best way to ensure this is to start from the logo up!
Brand Loyalty
If a customer associates your logo with a positive memory, and even better, a positive feeling, they are even more likely to remember you and find you again. Once trust is established people will seek you out. Your logo is their way-finder!
Investing Now, Saves Later
Going with a quick fix, or sticking with a poorly designed or inappropriate logo may in fact lead to costs in the future that could have been avoided. Future rework, rebrands, amends and inconstancies can all be avoided with a well considered brand mark.
Credibility
A logo is an important credibility anchor for any business. It shows that a company is professional and well established. To not have a logo at all can give the opposite impression, that a business is disorganised, inexperienced or even untrustworthy.
However, as well as ensuring you have a professional logo design that is memorable and appropriate for your business needs, we are proud to offer a wide range of graphic design services based on clearly defined goals, and in depth brand strategy.
Before our logo designers get to work we first find out what makes your business tick! Pairing your logo design with a tailored brand strategy allows us to paint as big a target as possible to aim at. This ensures your logo designer can create the perfect symbol for your unique requirements.
Armed with knowledge about your target audience, how to differentiate from your competitors, your brands human personality traits, how you communicate, and your distinct brand story, our logo designers can create a brand that connects with your audience on a whole new level!
Red Kite is a Brisbane logo design agency unlike any other. We don’t just create logos, we build brands. Chat with us today about how pairing a logo design with our brand strategy service can help your business thrive.
Get a suite of logo variations to suit every application
With the continuing trends towards digital, logos need to be applied across more applications of all shapes and sizes than ever before. We realise that a traditional one-off logo can paint you into a corner. Versatility and flexibility are of increasing importance.
A Red Kite logo kit will help your brand adapt to this changing landscape with multiple iterations in different styles, formats and dimensions, allowing you to choose the perfect mark for any required application.
Be flexible. Always look your best. Have a logo that’s ready for anything.
This best-selling series gathers together industry-defining logo designs from all over the world, with each entry judged by a panel of design experts. In total, over 80,000 logos were submitted, and only 6,000 winning logos (the top 6%) were selected for inclusion in these books.
Learn more about LogoLounge and the selection process here.
Whatever the size of your Brisbane business, we encourage you to dream big. Your new brand identity will be underpinned by your business goals and audience needs, helping to drive success and unlock your next exciting chapter.
Dependable
We offer a reliable service that puts your needs first. Our work is of the highest standard, and we take pride in delivering it on time, every time. You’ll never struggle to get hold of us; we’re always just a phone call away.
Collaborative
Right from the beginning, we work in partnership with you. You are an integral part of your brand, so getting to know you and your business helps us to design a brand strategy that reflects your personality and captures what’s really important.
Approachable
We hate jargon just as much as you do. In all our communications, we try our best to speak simply and just get to the point. It’s our job to distill the complexities of branding into everyday language that gets you excited about the end result.
Proactive
The Brisbane business landscape is always changing, and adaptation and innovation are key to success. We keep our finger on the pulse to ensure the designs we create and products we offer meet the needs of the modern marketplace.
Passionate
When it comes to keeping our clients happy, the extra mile simply isn’t far enough. We value the trust that our clients place in us, and we’ll always endeavour to make that investment worthwhile. We love what we do, and we want you to love it too.
Start your project today
Getting started is easy
At Red Kite, we make it easy to get the ball rolling on a logo or identity design project of your own. Your business will be looking better than ever in no time!
01 Request a quote
Contact us or request a quote using our quick and easy form.
02 Access our pricing
After you submit your enquiry, you’ll get immediate access to our package pricing to help you choose the right service to suit your business.
03 Create your brief
We’ll chat with you about your business to form a clear brief for the logo designer. And that’s it! We’ll take it from there, and will contact you with your initial logo design concept!
Find out more about what goes into creating each and every one of our logo designs. Our passion and attention to detail is what helps Red Kite Design create the best logo design Brisbane wide.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
As soon as you’ve submitted your enquiry, you’ll immediately get access to our packages, pricing and other resources to help you decide if we’re the right fit for your business or organisation.
If you’d like to request a formal proposal, we’ll arrange an initial discovery call with you to get a deeper understanding of your business, your needs and the best option for your brand. We can then provide you with an accurate quote for your project.
How long does the logo design process take?
From start to finish we usually allow approximately two weeks to complete a logo design project in its entirety. This timeframe can occasionally vary slightly depending on our workload, which we will notify you of at the beginning of the process, and discuss before any payments are made. The 2-week turnaround is also dependent on client response times, and the number of additional changes requested to the final design.
How many logos will I receive?
Unlike most agencies, we don’t put any limits on the number of concepts or rounds of revisions as part of your project fee.
We will always present one initial logo design concept which we believe fully meets your brief. In the unlikely event we’ve missed the mark, we will continue to work on new concepts or ideas with you, one at a time, until you feel completely satisfied with the final design.
Every concept we create goes through a thorough and meticulous design process using the information provided in your initial interview. Each logo idea is then benchmarked against our brief and any goals set at the beginning of the project.
Once you have approved the final design, we will refine and finalise it into a wide range of different formats and variations, leaving you with a comprehensive logo kit at the end of the process. After your final payment has been received, your new logo files will be sent to you, passing full copyright ownership over to you.
What if I don’t like the logo designs I am presented?
The logo designs that we create for you are based on the answers we receive in the interview phase at the beginning of the process. It is important to divulge as much information as you can to give us a clear picture of your brand, its objectives and the requirements of the logo we are creating.
When we present the initial concept we will provide an in-depth rationale on how we arrived at the idea, and explain why it is we think it will work for your business or organisation. Our decisions are carefully considered and based on what we think will appeal to your target audience, and help you stand out from the competition.
If you do not approve of our first concept or idea, we will continue to revise and pitch new ideas to you until you are completely satisfied with the outcome. This may require additional calls and discussions with you to understand your brief better.
A logo is a functional piece of design, and doesn’t always need to be liked by you personally, but should instead perform for your business. We will work with you to create a look that achieves the objectives agreed upon at the outset of the project, and include any specific requests you have made us aware of.
At the beginning of the process, we ask that 50% deposit payment be made. In the unlikely event that we can’t develop a final logo design concept you’re happy with, the project will be cancelled and you do not need to pay the final balance.
What do I get at the end of the process?
The exact files and collateral you receive will depend on which package you choose.
However, every package always includes the following items:
Full Suite of Logo Variations/Formats
At the end of the project you will receive a link to a shared folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital.
Included in your folder will be:
File Formats:
JPEG – Small file size, perfect for applications such as email signatures.
PNG – Lossless compression and transparency supported. Perfect choice for digital and web applications.
PDF – Universally recognised vector file format. Useful for redistribution.
EPS – Editable, scalable and transparent, this versatile format is perfect for any application, especially print.
SVG – Editable, scalable and very small file size. Perfect for web and logo animation.
AI – Adobe Illustrator file is the industry standard for easy editing and sharing with other designers.
Colour Profiles:
CMYK – Full colour logo. Industry standard for any print materials.
RGB – Full colour logo. Industry standard for any on screen applications.
PMS – Full colour logo. Highest degree of accuracy for precision printing.
Positive Colour Profile – CMYK & RGB versions of your logo in full positive colour profile, for use on light backgrounds.
Negative Colour Profile – CMYK & RGB versions of your logo in a negative colour profile. Inverse colours (predominantly white) for use on dark backgrounds.
Black Silhouette – A pure black version of your logo is provided, ideal for use on black and white or single colour documents.
White Silhouette – An all white version of your logo is provided. Perfect for use over full colour, patterned or photographic backgrounds.
Logo or Brand Style Guide
You will receive a basic logo style guide or detailed brand style guide. This contains the details of your new identity system for use internally, or to distribute to external design agencies in the future. This helps maintain brand consistency wherever your logo is used.
Logo Usage Document
You will also receive a logo usage guide with a more detailed description of the different file formats and colour profiles provided. Using this will help ensure you select the right file for the right application, ensuring your logo is always looking its very best!
What if I want to make changes to my logo design?
If at any point during the design process you feel like you would like to make changes to the design concept, just let us know, and we will work with you to come up with a solution that you are happy with. This also applies when we are working to finalise your chosen concept.
After the process is complete, final payment has been made, and final files have been transferred, you may still make changes to your logo design. This however will be charged at an agreed hourly rate.
Who owns the copyright?
When the final logo design has been signed off, and the last payment has been received, full copyright ownership of your logo will be transferred to you. We only reserve the right to show the logo as part of our portfolio.
Our logos are designed with simplicity and versatility in mind from the outset. This means that in most instances your logo will lend well to animation.
We work closely with a 3rd party partner to help our clients animate their logos when required. These can be great for use in digital applications such as websites, social media and phone apps.
* Please be aware that there is an additional cost for logo animation, and this is not included in a standard logo design package.
Do you do more than just logos?
Absolutely!
Your logo is an extremely important asset for your business. But when it comes to creating a brand that your customers will love, the logo is just the tip of the iceberg. We also offer comprehensive branding solutions that include a full suite of visual design assets, as well as verbal and brand messaging elements.
In addition to our branding options, we also offer graphic design services to help develop your brand identity further, with materials such as:
Social media branding (profile images, banners, ads, templates, quotes etc)
Signage
Packaging
Other print materials (menus, stickers, badges, pull-up banners etc)
Websites
Anything your brand touches!
* Some projects require collaboration with 3rd party partners.
Do you only work with businesses in Brisbane?
Brisbane is just one of the cities that we offer logo design and brand identity services to.
In fact, our flexible approach means that we can support businesses all over Australia, and even abroad. If you’re looking for a branding agency that offers substance along with the style, you’ve found it in Red Kite.
We have published a whole heap of branding resources to get you through your branding project. Whether you’ve done it before or are a first timer, there is something for you here.
We would love to hear more about your design project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation.
