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Branding FAQs

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Answers to the most asked branding FAQs

Below we have compiled a list of some the most commonly asked questions. If you don’t find the answer you are looking for, or would simply like a little more information, just submit a question of your own, and a member of our team will be in touch.

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  • How long does a new website project take?

    As each project is completely unique, the time it takes to deliver the final website depends on a number of factors, including client response times, the required deliverables and our current workload.

    Typically, our all-inclusive website solution will take anywhere from 4-6 weeks, however, this timeline is only accurate if we get reasonable response times from our clients when we request feedback or information.

    At the start of your project, we’ll always give you an estimate of how long it will take to complete the project.

    We’ll communicate any changes in delivery time before you commit to the project and will make sure to keep you up to date at every key milestone.

  • What if I need my website sooner?

    If our standard timeline doesn’t work for you, please let us know and we’ll do what we can to meet your deadline. Please note that a rush fee may apply, and we aren’t always able to accommodate expedited projects due to the required size, complexity or timeframe of the website.

    Creating a professional website is a detailed process and because we care about what we do, we always take the necessary time to ensure a quality end result. We pride ourselves on completing any project in a timely manner and will keep clients notified at every step.

  • Do you perform any SEO my web design project?

    Absolutely.

    Included in our all-inclusive website solution is what we call our “Foundational SEO review”.

    This covers the SEO basics to ensure every search engine can index your site and crawl your content efficiently and without any issues. It also includes custom-written titles and meta descriptions for all the key pages on the site.

  • Will I be able to update the website myself?

    To make sure you’re able to take ownership of your site, we always opt for user-friendly platforms such as WordPress, Webflow and Shopify. This makes it easy for you to update the content of your website without needing to contact a web developer.

    We can also provide training and education to make sure you and your team know how to navigate the back end of your website to implement changes yourself. And if you ever get stuck, Red Kite and our web development partners are always on hand to offer support.

  • Are there any ongoing costs?

    Not from us. The website design and build are a one-off fee.

    However, as with all websites, there are recurring third-party fees for your domain and hosting provider, which are necessary and unavoidable.

    We do also recommend purchasing an ongoing maintenance and security package to protect your website from hacking, errors caused by out-of-date plugins, and other unforeseen issues. This is a small cost for peace of mind and improved uptime.

  • What if I don’t like the design?

    We always design the homepage first to make sure we get your input as early as possible in the process and avoid making complex changes once the full website build has begun. 

    Changes during the initial design stage are not a problem and are an important part of the creative process. However, while your input is valued, it’s always worth bearing in mind that the design is aimed to be visually appealing for your target audience and may not always be to your own personal taste.

  • Do you have any examples of your work?

    Yes! We’ve worked on many different projects in a variety of styles and sectors, creating a website design to suit the client, their specific needs, and the needs of their target audience.

    We don’t stick to one particular style, instead drawing from decades of design, business and marketing experience to inform our design decisions and craft a bespoke website solution. Click here to see some examples of our work.

  • How long does it take to get a logo animation video produced?

    The time it takes to produce a logo animation video can vary depending on factors such as the complexity of the animation, the length of the video, and the level of detail required.

    A simple logo animation video can be produced in as little as 1-2 weeks, while more complex animations can take several more weeks to complete.

    To get a more accurate idea of the timeline for your specific project, it’s best to consult with our designers who can provide a detailed estimate based on your specific needs.

  • How much does it cost to animate a logo?

    Great question! The cost of animating a logo can vary depending on a bunch of factors like how long the animation is, how detailed the animation is, and whether you have an existing logo that is suitable for animation or if you’ll also need a new logo altogether.

    Typically, a logo animation video can cost between $1,000 to a few thousand dollars. It really depends on your logo, the story we want to tell and the level of detail and visual effects required.

    But don’t worry, to get an accurate estimate for your specific project, our friendly designers can give you a personalised quote based on your needs and budget.

  • What does logo animation do?

    Well, logo animation is pretty powerful! It brings your brand to life by adding movement and personality to your logo. By doing this, your logo becomes more interesting and engaging, which can help you grab (and hold) your audience’s attention.

    Plus, animation can help you communicate your brand’s message more effectively, and create a stronger emotional connection with your existing and potential customers.

    Overall, whether it’s a simple or complex animation, logo animation is a fun and unique way to stand out from the crowd and create a memorable brand experience.

  • What if I don’t have a suitable logo for animating?

    If you don’t have a suitable logo design for animating, don’t worry!

    There are still options. You can work with our creative experts to create a brand-new logo that is better suited for animation, or we can help with a creative solution for your existing logo.

    Sometimes, even simple animations can add a lot of value and interest to a logo, so don’t be discouraged if you don’t have a logo that immediately lends itself to animation. With a bit of creativity and collaboration, you can still create a fun and engaging animated logo that perfectly captures your brand’s personality and message.

  • Do I get copyrights on the logo animation video?

    Of course! As the client, you’ll have full ownership and rights to the logo animation video once the project has been completed and paid for in full.

    We only reserve the right to show the animated logo design as part of our portfolio and in our marketing materials. We want to show off your awesome company logo and animation just as much as you do!

  • Is logo animation important for a business?

    Definitely! In today’s fast-paced world, grabbing the attention of potential customers is crucial, and animation is an effective way to do that.

    An animated logo can help your brand stand out from the competition, make a lasting impression on your audience, and communicate your brand’s personality and message in a creative and engaging way.

    Plus, with the rise of social media and video marketing, these logo animation videos can be an important tool to help your business stay relevant and reach a wider audience.

  • Can this service be provided remotely?

    Of course!

    While we’re an Australian-based team our logo animation services can be provided remotely, no matter where in the world you’re located.

    Here in Australia, we have experience working with clients from Brisbane, Sunshine Coast, Gold Coast, Sydney, Perth, Melbourne, Adelaide, Cairns, Tasmania, so distance is never an issue.

    We use online Zoom sessions or good old fashioned phone calls to keep in touch with our clients and ensure that the project runs smoothly from start to finish.

  • Do you do more than just logo animation?

    Absolutely!

    An animated logo is creative asset for your brand. But when it comes to creating a brand that your customers will love, the logo is just the tip of the iceberg. 

    We offer a full spectrum of branding and graphic design services to help develop your brand identity, such as:

    • Corporate stationery design (business cards, letterheads, with compliments slips, envelopes etc)
    • Document design (invoices, pdfs, presentations, pitch decks, proposals etc)
    • Marketing collateral (promotional flyers, brochures, ebooks, posters etc)
    • Social media branding (profile images, banners, ads, templates, quotes etc)
    • Signage
    • Packaging
    • Other print materials (menus, stickers, badges, pull-up banners etc)
    • Websites
    • Anything your brand touches!

  • Do you do website design?

    We design websites of all shapes, sizes and types. Each website we design is fully responsive, so they look great on mobile devices, and we build with SEO and digital marketing in mind. However, as a graphic design service, we focus on the visual side of web design, working with trusted partners who will take care of things like coding and hosting on our behalf.

    Learn about our website services

  • How long does a discovery session & deep-dive brand intensive last?

    Our discovery sessions usually last about 30 minutes and help us get a general understanding of your business to help us develop your visual identity.

    If you work with us on a complete identity package (both visual & verbal elements), then we’ll facilitate a deep-dive brand intensive with you which usually lasts anywhere between 1-3 hours.

    The length of the deep-dive intensive depends on a few factors, such as how many people are in attendance or how established your brand is. We’re a friendly bunch, so we promise either way there won’t be anything to be worried about!

  • Do you provide copywriting services?

    We don’t offer standalone copywriting—but we do write copy as part of certain deliverables, like websites, packaging, or sales materials.

    Our main focus is helping you define your tone of voice and creating detailed brand messaging guidelines as part of our Brand Master solution. These come packed with things like your brand story, positioning, values, taglines, and more—so you’ve got a solid base for writing anything.

    Need extra copy support? We’re happy to connect you with trusted writers who can take it from there.

  • Do you offer brand messaging as a standalone service?

    No, we don’t offer brand messaging on its own. It’s included as part of our full-service branding solutions—like Brand Master or Brand My Product—or integrated into other design projects where messaging plays a key role.

  • Which branding packages include brand messaging?

    Brand messaging is included in our Brand Master and Brand My Product solutions. These packages include everything from tone of voice and taglines to positioning statements and a complete messaging framework.

  • Do you include copywriting in your web design service?

    Yes! If we’re designing your website, we’ll also write the website copy. That includes the content for every page, headlines, calls-to-action, and anything else needed to bring your brand to life online.

  • Do you write content for brochures, sales decks, or other materials?

    Absolutely. If we’re designing your sales materials or collateral, we can include copywriting support to make sure the messaging is clear, on-brand, and effective. Just let us know what you need.

  • What’s included in your brand messaging service?

    Depending on your package, brand messaging may include tone of voice guidelines, a messaging framework, taglines, positioning statements, brand values, mission, vision, and more—all delivered in a practical, easy-to-use format.

  • Can I upgrade to include brand messaging if I started with Brand Foundations?

    Yes—you can upgrade to our Brand Master solution at any point. We’ll build on your existing visuals and add a full verbal identity to give your brand both clarity and consistency.

Brand Master

Made for those who want a complete visual & verbal identity for their brand. For brands that need to walk the walk and talk the talk.

Brand Foundations

Made for those who want a phenomenal visual identity for their brand. Everything you need to look the part.

Brand My Product

Made for those who want to elevate their product brand to new heights. Built to help your product stand out—and sel

Explore our brand identity solutions

A brand identity will usually start with your logo, but could also include a range of other important visual and verbal brand elements. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.

Compare our solutions

Where to next?

Need more answers? Get in touch & our team will help!

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