Inspire & engage your customers with a complete brand identity
Your brand is more than just a logo and a colour palette; it’s a unique personality for your customers to engage with. We define and grow businesses through research and brand strategy.
Branding is the art and science of shaping how your business is perceived by the world. It’s much more than just your business name or logo—it’s the entire ecosystem of your brand’s identity.
At its core, branding includes every element that communicates who you are, what you stand for, and why you matter. It involves crafting your visual identity, from your logo, colors, and typography, to the design of your website, packaging, and marketing materials. But it doesn’t stop there—branding also encompasses your verbal identity, like your business name, tagline, tone of voice, messaging, and the words you choose to connect with your audience.
Branding is the foundation upon which your entire business or organisation is built. By carefully developing a complete brand identity, you can clearly define your market positioning, attract the right audience, and create a distinctive and compelling experience that resonates with your customers.
A strong brand isn’t just about looking good—it’s about making informed, strategic decisions that reflect who you are and what you stand for. Every choice, from the products you offer to the way you communicate, should be rooted in your brand strategy. This strategy helps you understand not just who you are, but who your audience is, what they need, and how you can uniquely fulfill those needs.
Your brand
Brand Identity
Visual Identity
Logo
Typography
Colours
Illustrations
Graphics
Layouts
Photography
Icons
Patterns
Textures
… and much more!
Verbal Identity
Brand name
Brand story
Positioning statements
Tone of voice
Purpose
Brand personality
Mision & vision
Values
Tagline
Slogans
… and much more!
While a brand identity starts with the logo, a complete brand identity also includes a range of other important visual and verbal brand elements. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.
Building Your Complete Brand
How we’ll develop your brand identity
Your brand identity is more than just the visual elements. These are the three core ingredients that come together to create your complete brand.
Discovery & Strategy
Your brand is your identity, so understanding you is our first priority. We begin with a discovery session or deep-dive brand intensive to delve into the essence of your business, your customers, and your services. This deep dive allows us to craft a clear, tailored strategy that guides every aspect of your branding, ensuring it truly aligns with your vision.
Verbal Identity (Messaging)
Clear, consistent messaging is as crucial to your brand as its visual elements. Your tone of voice should resonate with your target audience and reflect your brand’s personality. The words you choose define who you are, shaping how your brand is perceived and ensuring that your message consistently aligns with your identity and values.
Visual Identity (Design)
Eye-catching visuals are just the beginning! To truly stand out, your brand’s design must not only be distinctive and recognisable but also relevant and appropriate for your industry. Consistency across all digital and print media is key, ensuring that every visual element reinforces your brand identity and resonates with your audience.
Find out more about what goes into creating each and every one of our brand designs. Our passion and attention to detail is what helps Red Kite Design create the best brand designs Sydney wide.
Uncover the essence of your business or organisation
First, we’ll dive into your brand with an discovery session or deep-dive brand intensive. Over a few focused hours, we’ll guide you through a series of exercises designed to uncover the essence of your business and its unique goals. This collaborative process helps uncover what sets your brand apart.
When customers choose your brand, they’re placing their trust in you, and clear, consistent messaging is crucial to building that trust. Whether you’re fostering customer relationships, setting the tone for your brand, or clearly communicating what you offer, your messaging is a powerful marketing tool that shapes perceptions and drives connection.
We’ll develop a comprehensive visual identity, whether you’re starting fresh or refining an existing design. From crafting a logo that’s instantly recognisable to selecting the perfect fonts, photography, and colour palette, we’ll provide all the design elements needed to make your brand visually cohesive and memorable.
We’ll create a brand that:
Stands out in your industry
Resonates with your target audience
Turns your team in to brand advocates
Reflects your brand’s personality and values
Ensures consistency across all platforms and materials
Our brand designers have developed packages to cater to Sydney businesses and organisations at all stages, whether a long-standing corporate or a hot new start-up!
Brand Foundations
Made for those who want a phenomenal visual identity for their brand.
Includes all the essential visual elements for a successful brand:
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
You’ll also get:
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Made for those who want a complete visual & verbal identity for their brand.
Includes all the goodies from Brand Foundations, plus:
Origin story and brand archetypes
Develop a compelling brand backstory and select archetypes that best reflect your brand’s personality, making your identity more relatable and authentic.
Unified messaging framework
Create a cohesive messaging framework that includes the development of a clear mission, vision, purpose, taglines, and slogans to enhance brand recall and consistency.
Brand voice and word bank
We’ll create specific guidelines to help you ensure there’s a consistent and coherent tone of voice and vocabulary across all of your future brand messaging.
Strategic brand messages and positioning
We’ll craft key messages and concise positioning statements that highlight your brand’s unique value proposition and how it meets the needs of your target audience.
Included upgrades:
Deep-dive brand intensive
Our more comprehensive 1-3 hour brand intensive led by a branding pro, designed to uncover your brand’s core values, purpose, personality, and messaging strategy.
Extensive “Brand Blueprint” strategy guide
Our comprehensive, 30 to 50-page Brand Blueprint Guide. Through collaboration with your team in the deep-dive brand intensive, we’ll develop a guide that will serve as your brand’s visual and verbal identity roadmap.
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience. Tell us about your business and work with the best branding agency Sydney has to offer!
After developing the key visual and verbal elements for your brand, we can also help you create all the sales and marketing collateral you need to reach and engage with your audience.
Eye-catching product packaging
Make your products stand out on the shelves with packaging that not only protects but also promotes. We design visually stunning and functional packaging that captures attention and reflects your brand’s essence.
Engaging logo animation
Bring your logo to life with animations that capture the essence of your brand. Perfect for enhancing your digital presence and making a memorable impression in videos and presentations.
Punchy social media kits
Boost your online presence with social media kits designed to engage and attract your audience. From eye-catching graphics to cohesive layouts, we provide everything you need to keep your brand consistent and impactful across all platforms.
Sophisticated pitch decks
Elevate your presentations with sophisticated pitch decks that impress and persuade. Our designs ensure your message is delivered clearly and compellingly, helping you win over clients and investors.
Sizzling office stationery
Transform your everyday office items into branding tools with sizzling stationery designs. From letterheads to envelopes, we make sure every piece reflects your brand’s personality and professionalism.
Glossy brochures
Create glossy brochures that inform and captivate. Perfect for marketing events, direct mail campaigns, or in-store promotions, our brochures blend compelling content with stunning visuals.
Head-turning promotional materials
Grab attention with promotional materials that leave a lasting impression. Whether it’s flyers, posters, or banners, we design eye-catching items that effectively promote your brand and message.
Anything else your brand touches!
If it’s part of your brand, we can design it. From wall murals to vehicle wraps, and beyond, we provide creative solutions for any touchpoint to ensure your brand shines everywhere.
These are just a few examples of the graphic design materials we can create for your business. Our brand design service can produce anything your brand needs, so if you don’t see what you need above, just ask!
Back your new brand with a slick, high-performing website
Websites are the first place people will find your business online, so you want to make sure it’s a great experience for the end user and that it effectively communicates with your potential customers.
What makes our websites special:
Strategically designed for a phenomenal user experience
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
Get a stunning website that doesn’t just look great but actually grows your brand!
Harness the power of branding & graphic design to advance your marketing strategy
Many businesses underestimate the effect a considered approach to brand identity can have on their bottom line. If your Sydney business is struggling to meet sales targets, or you’re looking to pivot to another market, branding is a good place to start.
Your business is unique, and harnessing the power of your brand’s individuality is a great way to stand out in the market and leave your competitors behind. Whatever industry you’re in, you’re constantly bidding for the attention of your potential customers, so you need something to show them why they should choose you over another company.
Red Kite’s brand identity specialists are skilled in drawing out the unique elements that turn your business into a brand, and highlighting them in a way that attracts the right audience. Every element of your brand strategy will be designed to achieve tangible business results—as well as making sure you look great across all touchpoints.
We’ve been building brand strategies for over a decade, so whether you’re a startup based in Sydney or an established business looking for a refreshed identity, we’ve got the expertise and creative touch you need to stand out. By sitting down with you, we’ll learn who you are and what you’re about, drawing on our experience to highlight all the best aspects of your brand so we can shout about them for everyone to hear!
If you’d like to create or reinvigorate your brand identity, get in touch with the best branding agency Sydney has to offer. Speak with our team today.
Once you’ve submitted your enquiry, you’ll immediately gain access to our detailed packages, pricing, and additional resources to help you determine if we’re the right fit for your brand.
If you’re interested in a formal proposal, we’ll arrange an initial discovery call to better understand your business, your needs, and the ideal branding solution for you. From there, we can provide you with an accurate quote tailored to your project.
How long does a discovery interview & brand workshop last?
Our discovery sessions usually last about 30 minutes and help us get a general understanding of your business to help us develop your visual identity.
If you work with us on a complete identity package (both visual & verbal elements), then we’ll facilitate a deep-dive brand intensive with you which usually lasts anywhere between 1-3 hours.
The length of the deep-dive intensive depends on a few factors, such as how many people are in attendance or how established your brand is. We’re a friendly bunch, so we promise either way there won’t be anything to be worried about!
Do I really need branding?
Branding is a crucial element of your long-term marketing strategy. It communicates who you are, clarifies your business’s purpose, and makes you memorable in your market.
A well-crafted brand not only defines your identity and values but also helps build trust, making it easier to attract and retain customers.
On the flip side, neglecting your branding can lead to a lack of differentiation, confusion in the market, and missed opportunities to connect with your target audience—ultimately hindering your business’s growth and success.
Isn’t branding just a logo?
It takes a whole orchestra of visual and verbal elements that work together to harmonise your brand.
Your logo is just the conductor – crucial, but nothing without the whole band. It’s just there to spark recognition, not narrate your origin story or be the primary element at center of your next marketing campaign.
That’s what the rest of your brand’s symphony is for!
Your logo helps identify your brand, whereas the other visual and verbal elements that make up your brand are what inspires your audience to take action, work with you and even advocate your brand to others. See this breakdown of the brand design elements for context.
When you work with Red Kite, we’ll help you to create a complete brand identity for your business or organisation, covering everything from the visual aspects like your logo, colour palette, typography, illustrations, brand mascots and website design, all the way through to identifying your target audience, defining a tone of voice and creating a long-term brand communication strategy.
How often should I update my branding?
It’s important to assess your branding every few years to make sure it’s still in line with your services and business goals, which may change over time. Even if you still love your brand and you’re not planning to make any significant changes to your offering, your identity can start to feel out of date compared to your competitors and the ever-changing world of design.
Can you create my brand identity from scratch?
Absolutely! If you’re a startup without any existing branding to date, we can help you to define who you are and build a brand identity from the ground up. Working with new businesses is always exciting, as we get to start from a completely blank canvas.
Do you offer rebranding services?
Of course! Whether you know exactly what you’d like to change or you just think it’s time for an update, we can help you to come up with ideas that better represent your brand image as it stands now.
Do you provide copywriting services?
We offer copywriting services in two key areas:
1. Brand Messaging: As part of our Brand Master package, we help you develop a comprehensive communication strategy and craft the verbal identity elements that define your brand’s voice.
2. Website Content: When you hire us to create a new website for your brand, we develop all the content to ensure it aligns perfectly with your brand’s tone of voice and communication style.
Beyond these two areas, we do not offer standalone copywriting services.
Can you create printed materials?
In addition to our expertise in digital design and online marketing collateral, we also specialise in creating printed graphic design materials for all your offline marketing and business needs.
We have strong relationships with trusted printers, allowing us to help you source high-quality, affordable printing when required.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
If you want a memorable brand that resonates with customers and puts your business on the map, we’d love to hear from you. Hit the button below to get started with a free quote.
View work: Raise Health
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View work: EveryMum
