Our Approach
Successful brands are born from a proven approach 
At Red Kite, we don’t jump straight into design. We follow a thoughtful, step-by-step process that’s built on strategy, not guesswork. From discovery to final delivery, every stage is designed to uncover what makes your brand unique—and bring it to life in a way that’s clear, consistent, and built to last.
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01
Discovery
Before we get into the creative, we get to know you. This first phase is all about understanding your business or organisation, your goals, and what success looks like for your brand.
Brand discovery
We’ll kick things off with a discovery session (or a Brand Intensive, depending on your package) to unpack who you are, what you do, and who you’re trying to reach.
Business & brand goals
We’ll dive into your long- and short-term goals so we can align every branding decision with the bigger picture.
Audience clarity
We’ll explore who your ideal customers are, what they care about, and how your brand can connect with them in a meaningful way.
What we cover during the this phase
02
Research & direction
With a clear understanding of your brand, we move into strategic research and creative planning. This phase shapes the visual and verbal direction your brand will take.
Competitor & market research
We analyse your industry landscape to see what others are doing—and more importantly, where you can do it differently (and better).
Audience insights
We dig deeper into your audience’s needs, behaviours, and expectations to uncover opportunities for connection and differentiation.
Moodboard presentation
We craft distinct creative directions through visual moodboards. These help define the look, feel, and tone of your brand—before we put pen to paper.
What you get during this phase
03
Brand development
With a clear direction in place, we get to work bringing your brand to life. This is where strategy meets creativity, and ideas start taking shape.
Logo concepts
We begin designing your logo and its variations—built to be flexible, memorable, and aligned with your brand’s personality.
Visual identity design
We expand your look and feel into a full visual system, including colours, typography, layout styles, and supporting elements like icons, patterns or imagery.
Brand messaging
If your package includes messaging, we’ll craft your tone of voice, key messages, tagline, and verbal foundations to make sure your brand sounds as good as it looks.
What we develop for brands in this stage*
04
Presentation & refinement
Once the creative work is ready, we walk you through every detail. This phase is all about collaboration—making sure the brand feels right and fits the brief.
Concept presentation
We’ll present your brand identity in context, showing how it works across real-world applications so you can visualise the full picture.
Feedback & refinement
You’ll have time to review and give feedback. We’ll fine-tune the details together until everything is feeling just right.
Final sign off
Once you’re 100% happy with your new branding, we lock it in and get everything ready for handover.
What you get during this phase
05
Final handover
With your brand ready to launch, we package everything up and hand it over with all the tools you need to use it confidently and consistently.
Brand guide
You’ll receive the right level of documentation for your package—from a logo usage guide to a full 30-50 page brand blueprint guide covering your visual and verbal identity in detail.
Final files & brand toolkit
We’ll provide all final design files in every format you’ll ever need, plus a visual identity toolkit, and messaging documents (depending on your package).
Launch support
Need help rolling it out? We’re here if you need extra support—whether it’s designing launch materials or referring you to our marketing partners.
What you get during this phase
